Shaoqiong Zhao, Carroll University faculty

Dr. Shaoqiong Zhao

Assistant Professor of Business Administration 262.951.3026 szhao@carrollu.edu Business Hall 202

TEACHES IN THE FOLLOWING PROGRAM(S)

Business Business Administration (MBA)

Biography

Dr. Shaoqiong Zhao is an Assistant Professor of Marketing at Carroll University, where she won a grant for her research. Dr. Zhao's research focuses on online marketing and machine learning. She held a proceeding at the 2016 Decision Science Institute on how to use online search behavior to predict product sales, and currently has two research articles under review: one is directed at smartphone user behavior in relation to specific applications and the other is about understanding consumers through the text mining of online reviews. Dr. Zhao has also held fellowships from Decision Science System.

Education

  • University of Wisconsin-Milwaukee, Ph.D. in Marketing
  • University of Wisconsin-Milwaukee, M.S. in Marketing

Areas of Specialization

Business analytics, data mining, machine learning, deep learning.

Scholarly and Professional Achievements

Publications

"How Many, How Often, and How New? A Multivariate Profiling of Mobile App Users," under second review by Journal of Retailing and Consumer Services.

“How to Use Multimedia Search Trends to Predict Auto Sales,” proceeding of 2016 DSI (Decision Science Institute).

"Thumb Up or Down? A Text Mining Approach of Understanding Consumers Through Reviews,” under review of DSI 2017 big data special issue.

Service to Carroll University and Profession

Professional Service

  • Member, AA task force
  • Member, ASC committee
  • Referee essays for the Journal of Marketing Analytics and Journal of International & interdisciplinary Business Research

Honors and Awards

  • Faculty Development Grant, 2017
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